StorySpring India case studies

Tharayil Power – Website Redesign & SEO

Client: Tharayil Power, Solar Solutions, Alappuzha 

Challenge
Tharayil Power is an established solar solutions provider. However, their old website was not aligned with their innovation-led positioning.
  • The design looked outdated and failed to engage visitors.
  • SEO visibility was poor, making it difficult for potential customers to find them.
  • Content lacked structure and clarity.
  • Brand messaging did not highlight their expertise or strengths in the solar energy sector.
Solution

StorySpring worked on a full digital refresh to bring their online presence in line with their business identity.

  • Designed a modern, responsive website for better user experience across devices.
  • Developed structured content that clearly communicated their services and value.
  • Applied SEO best practices to improve search visibility.
  • Refined brand messaging to position Tharayil Power as a credible and future-ready solar brand.
Results

The relaunch delivered measurable improvements:

  • 40% increase in session duration, showing deeper visitor engagement.
  • Significant growth in organic traffic, improving reach and discovery.
  • Stronger brand perception and trust, leading to better positioning in the solar energy market.

Arogafoods – Unified Branding & E-Commerce Growth

Client: Arogafoods, Natural Foods Brand, Dombivli, Maharashtra

agro food
Challenge

Arogafoods, a natural foods company, was struggling to build a consistent identity across channels. Despite having quality products rooted in purity, health, and tradition, their brand presence was fragmented.

  • No e-commerce platform, limiting reach beyond local markets
  • Inconsistent design and visual identity across packaging, retail, and digital
  • Messaging that lacked clarity, creating confusion among customers
  • Limited visibility in physical retail and weak digital discoverability

These gaps were holding back growth in a highly competitive FMCG market.

Solution

StorySpring partnered with Arogafoods to unify its brand identity and expand its market presence.

  • E-commerce foundation: Built an Amazon store aligned with the website design, ensuring brand consistency
  • Quick commerce integration: Extended presence to platforms like Swiggy Instamart and Zepto for faster reach
  • Cohesive marketing materials: Designed brochures, retail displays, and communication assets carrying the brand’s core values
  • SEO & storytelling: Enhanced digital content with SEO and visual storytelling to highlight the brand’s USPs — purity, health, and tradition
  • Consistent branding: Unified look and feel across digital, packaging, and retail touchpoints
Results

The brand transformation created measurable business impact:

  • 130% business growth in just 2 years
  • 84% customer retention in FMCG retail, showcasing strong loyalty
  • Ranked on leading e-commerce platforms
  • Secured entry into 7 major superstores across Mumbai
  • Boost in online conversions and visibility across all major quick commerce platforms

Unified branding elevated Arogafoods from a niche player into a strong, trustworthy brand with a balanced presence in both online and offline markets.

Infodit Consulting – Website Completion & Marketing Assets

Client: Infodit Consulting, Finance & Tech Consulting Firm, Navi Mumbai | Ernakulam 

Challenge

Infodit Consulting faced a major setback with its website project, which had been stalled for more than 1.5 years. The delay stemmed from internal disorganization:

  • Six different decision-makers without a clear project lead
  • Lack of structured workflows to move things forward
  • Zero marketing content to support outreach once the site went live

This left Infodit without a professional digital presence and slowed down its marketing efforts.

Solution

StorySpring brought clarity and momentum to the project by introducing structure and direction.

  • Project managed and supported website completion within 2 months, after 18 months of stagnation
  • Designed and developed content for 6 high-converting landing pages tailored for lead generation
  • Created brochure content to support client acquisition and outreach
  • Streamlined communication among stakeholders, ensuring faster approvals and execution
  • Set up a clear workflow to keep marketing assets aligned with business goals
Results

The turnaround positioned Infodit Consulting with a strong digital foundation:

  • Professionally launched website in record time
  • Campaign-ready assets delivered to kickstart outreach immediately
  • Stronger internal alignment and smoother communication
  • Visible boost in web traffic and brand presence

What was once a stalled project became a marketing-ready engine, giving Infodit Consulting the digital presence it needed to grow.

Panasonic Living – Bilingual Launch Campaign for a Global Japanese Brand

Client: Panasonic Living, Premium Modular Kitchens, Kochi

Challenge

Panasonic Living, a global leader in premium modular kitchens, was entering South India with its first showroom in Kochi (September 2024). The brand needed to:

  • Localize communication for Kerala’s culturally rooted yet aspirational audience
  • Balance global sophistication with local relatability
  • Drive awareness and qualified leads in a new market with entrenched competitors
  • Build trust and recall quickly to establish showroom footfall from day one
Solution

StorySpring designed and executed a bilingual, integrated launch campaign that blended Panasonic’s global positioning with Kerala’s cultural sensibilities.

  • Influencer-led storytelling: Partnered with four prominent voices — Oh Kochi, Amitha Jobin, Dr. Anjali, and Sruthi — creating reels and stories in Malayalam + English, highlighting both aspirational living and everyday relatability. This content generated over 2.4 million organic views.
  • Outdoor visibility: Ran 10-second video ads on digital screens at Central Square Mall, supported by tower ads and a branded LED van activation to create high street-level recall.
    Seamless bilingual approach: Ensured all campaign material—from social content to outdoor creatives—spoke both global design language and local cultural context.
  • Integrated campaign narrative: Positioned Panasonic Living not just as a premium product, but as a trusted lifestyle upgrade aligned with Kerala’s modern aspirations.
Results

The launch campaign delivered measurable impact in a highly competitive market:

  • Generated 200+ qualified leads within the first phase of the campaign
  • Built strong initial showroom footfall and customer engagement
  • Achieved 2.4M+ organic influencer views, strengthening brand relatability
  • Created high visibility through outdoor and on-ground activations
  • Significantly improved brand recall and trust in the new market

By combining cultural insight with sleek brand storytelling, StorySpring helped Panasonic Living establish credibility and momentum from day one of its Kochi expansion.